Portfolio
"Nice site" isn't a result. 130 tracked calls a month is.
Every project is measured on the thing that matters — enquiries, bookings, and where you rank when someone local goes looking.

Boutique Property Conveyancing
Wagga Wagga, NSWA new local conveyancing firm struggling with zero search visibility, ranking behind legacy firms, and needing a reliable source of client enquiries.
Engineered a highly optimised website, established consistent local citations, and targeted high-intent keywords across specific regional sub-markets.
Broadened service coverage and ranked on page one, achieving #1 map pack rankings and growing inbound client calls.
McGregor Building
Ballarat, VICA premium builder starting with zero digital footprint, competing against established regional brands, and needing high-value custom home project leads.
Engineered a visual, conversion-optimised project portfolio site and deployed local search entity schemas to boost search engine trust.
From scraping together small jobs to booked-out and selective — the site brought in enough high-value extension and custom-build enquiries that Hamish now turns work away.
Ballarat Oven Repairs
Ballarat, VICA local electrician wanting to expand into oven repairs without the burden, cost, or time required to design and manage a website himself.
Built a high-performance local search engine from the ground up, integrated active call tracking, and managed regional visibility campaigns.
Organically ranked #1 and #2 for targeted regional search terms, delivering around 130 calls a month, measured via call tracking over six months with zero ad spend.
SafeGuard Electrical
Ballarat, VICRelying on shared trade directories that sold the same customer enquiries to multiple competitors, forcing them into price wars.
Built targeted geographic landing pages, optimised on-page search elements, and mapped regional keyword directories.
Successfully gained search market share, achieving top 5 rankings across regional hubs and establishing a direct, exclusive phone call channel.
Willow and Wick
Gippsland, VICAn upholstery studio relying entirely on word of mouth, with no digital presence to showcase premium craftsmanship or capture restoration leads.
Designed a visually rich responsive layout and optimised content for furniture restoration keywords.
Launched a new bespoke portfolio site; the website is starting to rank for targeted keywords.
Hyplane Constructions
Drouin, VICA boutique home builder with no website, relying solely on directory listings and Hipages, leaving the business invisible for high-value building project keywords.
Designed a premium mobile-responsive layout, added a comprehensive gallery, and executed a localized, on-page SEO campaign.
The finished site exceeded all expectations, ranking on page one and driving high-value building enquiries across their service areas.
McPerformance
Trafalgar, VICAn outdated 2004 static HTML website lacking search architecture, relying solely on marketplace platforms like eBay, and needing a direct sales channel to protect margins.
Mapped redirect pathways to preserve two decades of domain trust, engineered model-specific SEO keyword clusters, and built a high-speed e-commerce foundation.
Secured page 1 / top 3 rankings in under 90 days, generated direct organic online orders, and gained 40% e-commerce margin efficiency.
Pro Waterproofing
Gippsland & Bass Coast, VICA waterproofing specialist struggling to get found by local builders and homeowners, relying on third-party directories.
Developed a mobile-first responsive site, established regional service area pages, and optimised Google Business Profile listings.
Claimed top search pack positions for core waterproofing terms, scaling their regional footprint across the state.
CGH Accounting
Ballarat, VICA regional accounting firm restricted by local geography and seeking to scale nationally against large competitors with massive ad budgets.
Structured a dedicated specialty niche siloing architecture and optimised conversion pathways highlighting their virtual delivery model.
Secured top rankings for high-value specialty keywords, establishing a shift from local to nationwide clients.
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