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"Nice site" isn't a result. 130 tracked calls a month is.

Every project is measured on the thing that matters — enquiries, bookings, and where you rank when someone local goes looking.

Live Client Case StudyMC Performance
MC Performance custom design case study
0.6s
average load time across builds
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local businesses ranking in the map pack
Boutique Property Conveyancing website screenshot
Conveyancing Services
Ranking #1 Locally
Problem

A new local conveyancing firm struggling with zero search visibility, ranking behind legacy firms, and needing a reliable source of client enquiries.

What we did

Engineered a highly optimised website, established consistent local citations, and targeted high-intent keywords across specific regional sub-markets.

The result

Broadened service coverage and ranked on page one, achieving #1 map pack rankings and growing inbound client calls.

McGregor Building website screenshot
Construction & Custom Homes

McGregor Building

Ballarat, VIC
From small jobs to booked out
Problem

A premium builder starting with zero digital footprint, competing against established regional brands, and needing high-value custom home project leads.

What we did

Engineered a visual, conversion-optimised project portfolio site and deployed local search entity schemas to boost search engine trust.

The result

From scraping together small jobs to booked-out and selective — the site brought in enough high-value extension and custom-build enquiries that Hamish now turns work away.

Ballarat Oven Repairs website screenshot
Local Services
Around 130 local leads a month
Problem

A local electrician wanting to expand into oven repairs without the burden, cost, or time required to design and manage a website himself.

What we did

Built a high-performance local search engine from the ground up, integrated active call tracking, and managed regional visibility campaigns.

The result

Organically ranked #1 and #2 for targeted regional search terms, delivering around 130 calls a month, measured via call tracking over six months with zero ad spend.

SafeGuard Electrical website screenshot
Electrical Services
Top #5 keyword rankings achieved
Problem

Relying on shared trade directories that sold the same customer enquiries to multiple competitors, forcing them into price wars.

What we did

Built targeted geographic landing pages, optimised on-page search elements, and mapped regional keyword directories.

The result

Successfully gained search market share, achieving top 5 rankings across regional hubs and establishing a direct, exclusive phone call channel.

Willow and Wick website screenshot
Local Services / Artisanal

Willow and Wick

Gippsland, VIC
New website starting to rank for targeted keywords
Problem

An upholstery studio relying entirely on word of mouth, with no digital presence to showcase premium craftsmanship or capture restoration leads.

What we did

Designed a visually rich responsive layout and optimised content for furniture restoration keywords.

The result

Launched a new bespoke portfolio site; the website is starting to rank for targeted keywords.

Hyplane Constructions website screenshot
Trades & Construction
Building from Berwick to Cape Paterson
Problem

A boutique home builder with no website, relying solely on directory listings and Hipages, leaving the business invisible for high-value building project keywords.

What we did

Designed a premium mobile-responsive layout, added a comprehensive gallery, and executed a localized, on-page SEO campaign.

The result

The finished site exceeded all expectations, ranking on page one and driving high-value building enquiries across their service areas.

McPerformance website screenshot
Aftermarket Motorcycle Parts & Exhaust Systems

McPerformance

Trafalgar, VIC
#1 to #3 rankings in under 90 days
Problem

An outdated 2004 static HTML website lacking search architecture, relying solely on marketplace platforms like eBay, and needing a direct sales channel to protect margins.

What we did

Mapped redirect pathways to preserve two decades of domain trust, engineered model-specific SEO keyword clusters, and built a high-speed e-commerce foundation.

The result

Secured page 1 / top 3 rankings in under 90 days, generated direct organic online orders, and gained 40% e-commerce margin efficiency.

Pro Waterproofing website screenshot
Trades & Construction

Pro Waterproofing

Gippsland & Bass Coast, VIC
Scaling from local service to Victoria-wide reach
Problem

A waterproofing specialist struggling to get found by local builders and homeowners, relying on third-party directories.

What we did

Developed a mobile-first responsive site, established regional service area pages, and optimised Google Business Profile listings.

The result

Claimed top search pack positions for core waterproofing terms, scaling their regional footprint across the state.

CGH Accounting website screenshot
From local to National Accounting Firm

CGH Accounting

Ballarat, VIC
From local to nationwide clients
Problem

A regional accounting firm restricted by local geography and seeking to scale nationally against large competitors with massive ad budgets.

What we did

Structured a dedicated specialty niche siloing architecture and optimised conversion pathways highlighting their virtual delivery model.

The result

Secured top rankings for high-value specialty keywords, establishing a shift from local to nationwide clients.

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