The problem
Hyplane Constructions, operated by Chris Graham in Pakenham, is a boutique building company producing high-end custom homes and renovations. While their physical craftsmanship was exceptional, their online presence was holding them back. They had a slow, legacy WordPress site that took long to load, failed to render correctly on mobile devices, and was completely invisible to local families searching for custom builders.
What we did
- Stripped out heavy, bloated themes and plugins, replacing them with a streamlined, fast-loading architecture.
- Crafted a premium, visual-heavy UI layout showcasing their actual renovation and custom build projects.
- Conducted deep search keyword planning to map high-intent local keywords (e.g. “custom home builder Pakenham”).
- Created high-conversion call-to-actions and clean intake forms to pre-qualify prospective clients.
The result
- Delivered a modern, sub-second loading site that exceeded the client’s design expectations.
- Ranked at the top of local search packs for premium custom building keywords in Pakenham and surrounding Victorian suburbs.
- Increased local high-value inbound lead volume by 60%, establishing a steady pipeline of custom home inquiries.