About
Local, straight-talking, and obsessed with speed.
Draft Design is a Geelong web-design and local-SEO studio for the businesses that keep the region running - trades, clinics, cafés, and shopfronts.
We started Draft Design because too many good local businesses were stuck with slow, underperforming websites that cost too much to maintain and couldn't be found on Google. We do the opposite: high-performance, hand-built sites and honest local SEO, explained in plain English.
Founded by Chriss Smith, we've been engineering high-performing websites and executing local SEO campaigns since 2011. We combine a sharp eye for clean visual design with deep technical expertise, ensuring your website functions as a hard-working lead engine that grows your local business.
How we work
Four things we believe.
Speed is a feature
Every site we build loads in under a second. Fast pages keep visitors and Google happy - it is the whole point.
Plain English, always
No agency jargon, no vanity metrics. We explain what we are doing, why, and what it is doing for your phone.
No lock-in
Fixed quotes on builds, month-to-month on SEO. You stay because it works, not because a contract traps you.
Results over decoration
A pretty site that nobody finds is worthless. We measure success in calls, bookings, and rankings.
Where we work
Based in Geelong. Working across regional Victoria.
We know the local market because we're part of it. From Torquay to Newtown to the CBD, we build for businesses that live and die on local search - and we reply to every enquiry within one business day.
- Geelong CBD
- Torquay & the Surf Coast
- Newtown & Highton
- Bellarine Peninsula
- Bannockburn & Golden Plains
- Regional Victoria
Let's have a straight conversation.
No pitch, no pressure - just an honest look at your current site and what would actually help.