The problem
Hamish McGregor, a high-end custom home builder operating under McGregor Building in Ballarat, had zero digital presence. In a premium market where trust and portfolio presentation are everything, he was starting from scratch while competing against well-funded regional construction firms. To secure high-value home builds and renovations, he needed to quickly establish unshakeable local credibility and rank organically where affluent clients search.
What we did
- Created a high-end visual showcase website focusing on custom home craft and professional construction standards.
- Injected advanced structured schemas and local business metadata directly into the codebase.
- Formulated semantic copy targeting high-intent buyer searches (e.g. “custom design home builder Ballarat”).
- Managed citation consistency and local authority links to fast-track indexation.
The result
- Established a dominant page-one search presence for high-value Ballarat building keywords.
- Generated initial new custom home and extension build enquiries directly from search queries within 7 months of launching.
- Shifted his business from scraping together small local jobs to being booked-out and selective — the site brought in enough high-value extension and custom-build enquiries that Hamish now turns work away.