The problem
As a boutique conveyancing firm starting out in regional New South Wales, the owner Ella Edwards faced a common issue: total digital invisibility. Older, established legal firms dominated local Google search queries, leaving the new practice relying entirely on slow, unpredictable word-of-mouth leads. To scale the business, hire staff, and expand geographic reach, they needed a predictable, steady flow of inbound calls.
What we did
- Built a custom website structure designed for maximum search accessibility and fast mobile loading.
- Created dedicated service and location siloing pages for sub-markets like Wagga Wagga, Griffith, and Junee.
- Aligned their Google Business Profile with highly specific local directory listings to establish unshakeable geographic relevance.
- Drafted intent-driven search query frameworks answering local customers’ exact conveyancing questions.
The result
- Achieved page one search visibility for the targeted locations.
- Generated a 100.9% increase in incoming client phone calls.
- Successfully expanded the firm’s operational reach, enabling them to hire new staff members and confidently acquire new business.