Web design + local SEO
A fast website that actually brings in calls.
We build lightning-fast websites and run local SEO for trades, clinics, hospitality and retail across Geelong — the no-nonsense alternative to a slow WordPress site.
- Sub-second load times
- No lock-in
- Reply within 1 day
load time
Local businesses we build for (illustrative)
- Coastline Plumbing
- Bayside Dental
- The Corner Café
- Geelong Auto
- Harbour Physio
- Lighthouse Legal
The problem
Your website is quietly losing you customers.
Most small-business sites are slow, hard to update, and invisible on Google. A page that takes five seconds to load on a phone loses people before they ever see your offer — and Google notices too.
of mobile visitors leave a page that takes over 3 seconds to load.
of people never scroll past the first page of search results.
Source: general web-performance and search research — illustrative, not Draft & Digital figures.
What we do
Three things, done properly.
We don't sell you everything. We build fast websites, renovate old ones, and get you found locally — the things that turn into phone calls.
Web Design
Fast, modern websites that load instantly, work on every phone, and are built to be found — not a slow WordPress theme you have to babysit.
- A hand-built static site — no bloated page builder, no monthly plugin roulette
- Sub-second load times and green Core Web Vitals
- Mobile-first design that looks right on every screen
- On-page SEO baked in from day one (meta, structured data, clean URLs)
Local SEO
Local SEO that gets you into the Google map pack and in front of people searching for what you do, right now, in your area.
- Google Business Profile setup and ongoing optimisation
- Local keyword targeting for your suburbs and services
- On-page SEO and content built around what your customers actually search
- Citation and directory consistency across the web
Website Renovation
Already have a site that looks dated and loads slowly? We renovate it — a modern redesign, rebuilt for speed, with local SEO added so people actually find you.
- A modern redesign that brings a dated site up to date
- Rebuilt as fast static HTML — sub-second loads, green Core Web Vitals
- Mobile-first fixes so it looks right on every screen
- Local SEO added — Google Business Profile and local keywords
The results
"Nice site" isn't the point. Calls are.
Every project is measured on the thing that matters — enquiries, bookings, and where you rank.
#2 for 'plumber Geelong'
Coastline Plumbing
Rebuilt a slow WordPress site as fast static pages and ran local SEO — moved from page three to the top of the map pack.
Read the case3× online bookings
Bayside Dental
A clean, fast site with a frictionless booking prompt tripled online enquiries for a busy coastal dental practice.
Read the case+60% weekend covers
The Corner Café
A one-page site with menu, hours and directions — fast enough to load on a busy street corner — filled quiet weekend shifts.
Read the case2.1s → 0.6s load
Geelong Auto
A heavy, plugin-laden site rebuilt as static pages — load time cut by 70% and rankings recovered within weeks.
Read the case12 → 60 leads/mo
Harbour Physio
Local SEO and clear service pages took a new physio clinic from a trickle of enquiries to a full appointment book.
Read the casePage 1 for 5 key terms
Lighthouse Legal
A small firm competing against national players ranked page one locally for five high-intent service searches.
Read the caseCase studies shown are illustrative placeholders — figures to be replaced with verified client results before publishing.
How we work
No jargon. No lock-in. No surprises.
Scope
A short call to understand who you serve and what a lead is worth to you.
Design
A layout built around your actual offer — not a stock template.
Build
Hand-coded, optimised, and tested on real devices.
Launch
Live on a fast domain with everything Google needs to find you.
Illustrative example
“Old site took six seconds to load and ranked nowhere. The new one loads instantly and we’re #2 for ‘plumber Geelong’. The phone actually rings now.”
Illustrative result · sample local trade business
Straight answers
Questions, answered plainly.
Let's get your phone ringing.
Book a free 20-minute call. We'll look at your current site, tell you straight what's holding it back, and what we'd do about it. No pitch, no pressure.
Or call(03) 5200 0000— we reply to every enquiry within one business day.