The problem
Ben, a local Ballarat electrician, saw a lucrative opportunity in specialized oven repairs and service. However, like most active tradespeople, he had zero interest in learning web development, managing hosting, or writing marketing copy. He wanted a reliable pipeline of local repair jobs without the upfront costs of a traditional agency build or the daily stress of maintaining a website.
What we did
- Engineered a bespoke website optimized exclusively for oven repair search terms in the Ballarat and Buninyong region.
- Set up a dedicated local call-tracking number that automatically routes customer inquiries straight to Ben’s phone.
- Formulated geographic content silos targeting local search queries such as “oven repair near me”.
- Managed an ongoing local optimization and social media visibility program to maintain top rankings.
The result
- Established permanent organic rankings at positions #1 and #2 in search results for all core Ballarat repair queries.
- Generated between 100 and 150 pre-qualified oven repair leads per month (ranging from 5 to 18 calls daily during weekdays).
- Provided a risk-free, performance-driven growth model where the client only pays for actual, verified customer leads.