The problem
Ben, a local Ballarat electrician, saw a lucrative opportunity in specialised oven repairs and service. However, like most active tradespeople, he had zero interest in learning web development, managing hosting, or writing marketing copy. He wanted a reliable pipeline of local repair jobs without the upfront costs of a traditional agency build or the daily stress of maintaining a website.
What we did
- Engineered a bespoke website optimised exclusively for oven repair search terms in the Ballarat and Buninyong region.
- Set up a dedicated local call-tracking number that automatically routes customer enquiries straight to Ben’s phone.
- Formulated geographic content silos targeting local search queries such as “oven repair near me”.
- Managed an ongoing local optimisation and social media visibility program to maintain top rankings.
The result
- Established permanent organic rankings at positions #1 and #2 in search results for all core Ballarat repair queries.
- Generated around 130 pre-qualified oven repair leads a month (ranging from 5 to 18 calls daily during weekdays).
- Provided a risk-free, performance-driven growth model where the client only pays for actual, verified customer leads.
From Lead Partner to Business Owner: Ben’s Story
After partnering with us and receiving leads for 4 years, Ben chose to purchase the Ballarat Oven Repairs business to secure permanent, long-term ownership of the brand.
The steady, reliable flow of incoming jobs has completely transformed his daily schedule. Instead of doing hard manual work crawling under floors or climbing into tight roof spaces, Ben can now leave the heavy physical electrical tasks to his employees. He focuses his own time on repairing ovens, which brings excellent profit margins and is much easier on the body. Best of all, having a predictable stream of work leaves Ben free to take his daughter to school every morning.
To keep this growth model running seamlessly, we completely host and maintain the website, manage ongoing local SEO, and post regularly to his Google Business Profile and Facebook page. This hands-off setup means Ben doesn’t have to lift a finger for marketing—his only focus is answering the phone calls to book in electric oven repairs and oven installations.
Search Visibility & Ranking Proof
Our targeted local campaign succeeded across both local map pack and traditional organic search channels, establishing dominant visibility in regional results:
1. #1 in the Google Local Map Pack
Our local search optimisation keeps the business consistently ranked #1 in the local map pack (“snack pack”) for Ballarat oven repairs:
2. Long-Term #1 Organic Google Ranking
The website has held the #1 organic ranking for a wide range of high-intent keywords for oven repairs in Ballarat and Buninyong for the last 4 years:
3. Google Search Console Performance Growth
The search campaign has driven consistent, strong performance growth, generating over 2.04k total clicks and 204k total impressions. The website has dominated rankings for a broad range of keywords for geo locations and oven brands across Ballarat, Buninyong, Creswick, Ballan, and Daylesford:
4. Page 1 Facebook Visibility
Our campaign also optimised their business Facebook Page, which consistently ranks on page 1 of Google. Facebook pages can rank strongly in regional areas with regular, localised posting, capturing additional search engine real estate alongside the main website.