All work
Automotive / E-commerce · Regional Victoria, AU
McPerformance Exhausts
+40% increase in orders
The problem
McPerformance Motorcycle Exhausts possessed a dated web presence that acted as an expense rather than a growth engine. It had slow page response times, bad layout flow, and struggled to rank for key performance parts. In a highly competitive niche where buyers expect visual confirmation and technical details instantly, their lack of speed and poor visual hierarchy cost them daily sales.
What we did
- Conducted a full website redesign focusing on high-performance loading standards and Core Web Vitals optimization.
- Restructured product details and technical specifications to make them easily readable by both visitors and Google.
- Built-in clear local and national search tags to capture regional exhaust installation queries.
- Streamlined checkout and inquiry forms to reduce client drop-off.
The result
- Achieved a 40% increase in order volume within 2.5 months of launching the renovated site.
- Drastically reduced mobile page loading times (LCP dropped from over 5 seconds to sub-second).
- Created a reliable, scalable e-commerce showcase that outshines legacy competitors.