All work
Trades & Construction · Gippsland & Bass Coast, VIC
Pro Waterproofing
Scaling from local service to Victoria-wide reach
The problem
Pro Waterproofing provides specialised commercial and domestic waterproofing services across a range of applications from concrete water tanks, swimming pools, shipping containers, decks, roofs and patios. The old website was hopelessly outdated and they were forced to rely on expensive third-party lead generation directories that shared leads with multiple competitors. They needed an independent web presence that would build direct trust with local builders, renovators, and homeowners across a range of locations from the Bass Coast, Gippsland, Mornington Peninsula and Shepparton.
What we did
- Developed a clean, mobile-first website optimised for speed and conversion.
- Created dedicated landing pages targeting waterproofing services for wet areas, balconies, and basements.
- Built explicit geo-targeted search content to capture enquiries in key regional hubs.
- Set up high-visibility click-to-call links and simplified contact paths for builders.
The result
- Established a fully independent lead engine, bypassing expensive shared directory services.
- Expanded their regional footprint, booking waterproofing projects across multiple new councils and territories in Victoria.
- Built strong trust with regional builders by showcasing verified certifications and past project photos.