The problem
Lakeside Heating & Cooling based in Pakenham had an online presence that didn’t align with their business goals. They were targeting the generic term “heating and cooling”, which was highly competitive and failed to match what local buyers actually typed when ready to purchase. Consequently, their website sat quietly on page three, producing almost zero phone calls or email quotes.
What we did
- Refocused their SEO strategy on high-intent conversion keywords like “split system installation Pakenham” and “ceiling fan installation Pakenham”.
- Designed a mobile-first responsive interface with highly visible click-to-call links and simplified quote request forms.
- Formed structured geographic landing pages detailing Pakenham and surrounding suburb coverages.
- Stripped code bloat to ensure sub-second loading speeds on mobile connections.
The result
- Reached organic search positions #1 and #2 for their main installation service keywords.
- Shifted the website’s role from a digital expense into an active generator of local split system installation jobs.
- Established a clean, scalable layout that the business owners can easily update with recent project photos.